Value proposition design : how to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants / Alexander Osterwalder [et al.]
Language: English Publication details: Hoboken : John Wiley & Sons, cop. 2014 Description: xxv, 290 p. : il. col. ; 19 x 25 cmISBN: 9781118968055Other title: Bad value proposition designSubject(s): Serveis d'atenció al client -- Planificació | Producció -- Direcció i administració | Relacions amb els clients | Planificació estratègica | Control de qualitat | NegocisDDC classification: D.012 [01] Online resources: Accés lliure Summary: Sumari: 1. Canvas 1.1. Custome profile 1.2. Value map 1.3. Fit 2. Design 2.1. Prototyping possibilities 2.2. Starting points 2.3. Understanding customers 2.4. Making choices 2.5. Finding the right business model 2.6. Designing in established organizations 3. Test 3.1. What to test 3.2. Testing step-by-step 3.3. Experiment library 3.4. Bringing it all together 4. Evolve 4.1. Create alignment 4.2. Measure & Monitor 4.3. Improve relentlessly 4.4. Reinvent yourself constantly 4.5. Taobao: reinventing (E-) Commerce| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Bibliografia obligatòria
|
LCI Barcelona Prestatgeria 4 | 33 OST val | Available | Secció Matèries generals | 10670000000923 |
Portada capiculada
Índex
Sumari:
1. Canvas
1.1. Custome profile
1.2. Value map
1.3. Fit
2. Design
2.1. Prototyping possibilities
2.2. Starting points
2.3. Understanding customers
2.4. Making choices
2.5. Finding the right business model
2.6. Designing in established organizations
3. Test
3.1. What to test
3.2. Testing step-by-step
3.3. Experiment library
3.4. Bringing it all together
4. Evolve
4.1. Create alignment
4.2. Measure & Monitor
4.3. Improve relentlessly
4.4. Reinvent yourself constantly
4.5. Taobao: reinventing (E-) Commerce
There are no comments on this title.