MARC details
| 000 -LEADER |
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| fixed length control field |
01960nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
.b62165914 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
LCI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230310121919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141118s2014 xxua 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118968055 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
esbaesdm |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
D.012 [01] |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2151 |
| Personal name |
Osterwalder, Alexander |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Value proposition design : |
| Remainder of title |
how to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants / |
| Statement of responsibility, etc. |
Alexander Osterwalder [et al.] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Bad value proposition design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
cop. 2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 290 p. : |
| Other physical details |
il. col. ; |
| Dimensions |
19 x 25 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Portada capiculada |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Índex |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Sumari:<br/><br/>1. Canvas<br/>1.1. Custome profile<br/>1.2. Value map<br/>1.3. Fit<br/><br/>2. Design<br/>2.1. Prototyping possibilities<br/>2.2. Starting points<br/>2.3. Understanding customers<br/>2.4. Making choices<br/>2.5. Finding the right business model<br/>2.6. Designing in established organizations<br/><br/>3. Test<br/>3.1. What to test<br/>3.2. Testing step-by-step<br/>3.3. Experiment library<br/>3.4. Bringing it all together<br/><br/>4. Evolve<br/>4.1. Create alignment<br/>4.2. Measure & Monitor<br/>4.3. Improve relentlessly<br/>4.4. Reinvent yourself constantly<br/>4.5. Taobao: reinventing (E-) Commerce |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Serveis d'atenció al client |
| General subdivision |
Planificació |
| 9 (RLIN) |
2148 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Producció |
| General subdivision |
Direcció i administració |
| 9 (RLIN) |
2149 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relacions amb els clients |
| 9 (RLIN) |
2150 |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificació estratègica |
| 9 (RLIN) |
2121 |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Control de qualitat |
| 9 (RLIN) |
6345 |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negocis |
| 9 (RLIN) |
2449 |
| Source of heading or term |
lemac |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Papadakos, Trish |
| 9 (RLIN) |
2152 |
| Relator term |
dis. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://s3.tenten.co/share/Value-Proposition-Design-Book.pdf">https://s3.tenten.co/share/Value-Proposition-Design-Book.pdf</a> |
| Public note |
Accés lliure |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b62165914 |
| b |
30-12-16 |
| c |
11-11-14 |
| d |
11-11-14 |
| e |
m |
| f |
a |
| g |
- |
| h |
eng |
| i |
xxu |
| j |
0 |
| k |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bibliografia obligatòria |
