Value proposition design : how to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants /
Osterwalder, Alexander
Value proposition design : how to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants / Bad value proposition design Alexander Osterwalder [et al.] - Hoboken : John Wiley & Sons, cop. 2014 - xxv, 290 p. : il. col. ; 19 x 25 cm
Portada capiculada Índex
Sumari:
1. Canvas
1.1. Custome profile
1.2. Value map
1.3. Fit
2. Design
2.1. Prototyping possibilities
2.2. Starting points
2.3. Understanding customers
2.4. Making choices
2.5. Finding the right business model
2.6. Designing in established organizations
3. Test
3.1. What to test
3.2. Testing step-by-step
3.3. Experiment library
3.4. Bringing it all together
4. Evolve
4.1. Create alignment
4.2. Measure & Monitor
4.3. Improve relentlessly
4.4. Reinvent yourself constantly
4.5. Taobao: reinventing (E-) Commerce
9781118968055
Serveis d'atenció al client--Planificació
Producció--Direcció i administració
Relacions amb els clients
Planificació estratègica
Control de qualitat
Negocis
D.012 [01]
Value proposition design : how to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants / Bad value proposition design Alexander Osterwalder [et al.] - Hoboken : John Wiley & Sons, cop. 2014 - xxv, 290 p. : il. col. ; 19 x 25 cm
Portada capiculada Índex
Sumari:
1. Canvas
1.1. Custome profile
1.2. Value map
1.3. Fit
2. Design
2.1. Prototyping possibilities
2.2. Starting points
2.3. Understanding customers
2.4. Making choices
2.5. Finding the right business model
2.6. Designing in established organizations
3. Test
3.1. What to test
3.2. Testing step-by-step
3.3. Experiment library
3.4. Bringing it all together
4. Evolve
4.1. Create alignment
4.2. Measure & Monitor
4.3. Improve relentlessly
4.4. Reinvent yourself constantly
4.5. Taobao: reinventing (E-) Commerce
9781118968055
Serveis d'atenció al client--Planificació
Producció--Direcció i administració
Relacions amb els clients
Planificació estratègica
Control de qualitat
Negocis
D.012 [01]