The non-designer's design book : design and typographic principles for the visual novice / Robin Williams
Language: English Publication details: Berkeley : Peachpit Press , 2008 Edition: 3ª edDescription: 215 p. : il. col. ; 25 cmISBN: 9780321534040Subject(s): Grafisme | Grafisme (Tipografia) | Impremta | Maquetació (Impremta)
Contents:
I. The Joshua Tree Epiphany: The four basic principles --
II. Proximity: Summary of proximity ; The basic purpose ; How to get it ; What to avoid --
III. Alignment: Summary of alignment ; The basic purpose ; How to get it ; What to avoid --
IV. Repetition: Summary of repetition ; The basic purpose ; How to get it ; What to avoid --
V. Contrast: Summary of contrast ; The basic purpose ; How to get it ; What to avoid --
VI. Review: Proximity ; Alignment ; Repetition ; Contrast ; Little quiz #1: Design principles ; Little quiz #2: Redesign this ad ; Summary --
VII. Using color: The amazing color wheel ; Color relationships ; Complementary ; Triads ; Split complement triads ; Analogous colors ; Shades and tints ; Make your own shades and tints ; Monochromatic colors ; Shades and tints in combination ; Whatch the tones ; Warm colors vs. cool colors ; How to begin to choose? ; CMYK vs. RGB; print vs. web --
VIII. Extra tips & tricks: Creating a package ; Business cards ; Tips on designing business cards ; Format ; Type size ; Create a consistent image on all pieces ; Letterhead and envelopes ; Tips on letterhead and envelope design ; Envelope size ; Create a focal point ; Alignment ; Second page ; Faxing and copying ; Flyers ; Tips on designing flyers ; Create a focal point ; Use subheads that contrast ; Repetition ; Alignment ; Newsletters ; Tips on designing newsletters ; Alignment ; Paragraph indents ; Not Helvetica! ; Readable body copy ; Brochures ; Tips on designing brochures ; Contrast ; Repetition ; Alignment ; Proximity ; Postcards ; Tips on designing postcards ; What's your point? ; Grab their attention ; Contrast ; Newspaper ads ; Tips on designing newspaper ads ; Contrast ; Type choices ; Reverse type ; Web sites ; Tips on designing web pages ; Repetition ; Clarity/Readability --
IX. Type & Life: Concord ; Conflict ; Contrast ; Summary --
X. Categories of type: Oldstyle ; Modern ; Slab serif ; Sans serif ; Script ; Decorative ; Be conscious ; Little quiz #3: Categories of type ; Little quiz #4: Thick/thin transitions ; Little quiz #5: Serifs ; Summary --
XI. Type contrasts: Size ; Weight ; Structure ; Form ; Direction ; Color ; Combine the contrasts ; Summary ; Little quiz #6: Contrast or conflict ; Little quiz #7: Dos and don'ts ; An exercise in combining contrasts --
XII. So, does it make sense?: The process ; An exercise ; Okay - redesign this! --
XIII. Answers to quizzes --
XIV. Typefaces in this book: Primary faces ; Modern ; Oldstyle ; Slab serif ; Sans serif ; Script ; Ornaments ; Decorative
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Llibre
|
LCI Barcelona Prestatgeria 4 | 655.1 WIL non | Available | Secció Disseny gràfic | 10670000003416 |
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