Vélez, Pilar,  1957- <br/><br/>
Graphic Design  : from trade to profession (1940-1980) 
/ Pilar Vélez 
 - Barcelona  : Museu del Disseny   , 2014 
 - 120 p.  : il. col.  ; 23 cm 
<br/><br/>I. The "Graphic Design: from trade to profession (1940-1980)" exhibition, a reading of a collection under construction --<br/>II. Graphic design here in the context of there --<br/>III. Laboratorios Uriach's pharmaceutical advertising --<br/>IV. Packaging: the "silent salesperson" asks to speak... --<br/>V. From a "cry on the wall" to a "a graphic poem". The poster from 1940 to 1980 --<br/>VI. Half a century of front cover design --<br/>VII. Advertising art by pioneering graphic designers --<br/>VIII. Corporate indetity, branding and graphic design --<br/>IX. Corporate notifications and Christmas and New Year greetings --<br/>X. A day in the realm of Helvetica 
<br/><br/> Autors: Santi Barjau, Anna Calvera, Norberto Chaves, Emilio Gil, Daniel Giralt-Miracle, Albert Isern, Raquel Pelta, Enric Satué, Joan Uriach, Pilar Vélez 
<br/><br/><label>ISBN: </label>9788498506204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Grafisme--Història--Exposicions--Espanya<br/>Dissenyadors--Exposicions<br/>Grafistes--Exposicions