MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01896nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220502094230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191113s2015 uk ado f 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780675664 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
esbaesdm |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3007 |
| Personal name |
Posner, Harriet |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategy, Branding and Promotion |
| Statement of responsibility, etc. |
/ Harriet Posner |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2ª ed. |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
: Laurence King |
| Date of publication, distribution, etc. |
, 2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 p. |
| Other physical details |
: il. col. |
| Dimensions |
; 25 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Sumari:<br/><br/>1. The fashion market<br/>1.1. Fashion market sectors<br/>1.2. Fashion market levels<br/>1.3. The global fashion market<br/>1.4. What is marketing?<br/>1.5. Marketing definitions<br/>1.6. Crowfunding<br/><br/>2. Marketing strategy<br/>2.1. What is marketing strategy?<br/>2.2. The marketing mix<br/>2.3. Changing the Ps to Cs<br/>2.4. STP marketing strategy<br/><br/>3. Research and planning<br/>3.1. Marketing research<br/>3.2. Market research<br/>3.3. Market research methods<br/>3.4. Market trends<br/>3.5. Planning and strategy<br/><br/>4. Understanding the costumer<br/>4.1. Defining the consumer<br/>4.2. Customer segmentation<br/>4.3. Creating a customer profile<br/><br/>5. Introduction to branding<br/>5.1. Defining a brand<br/>5.2. The purpose of branding<br/>5.3. Developing and managing brand identity<br/>5.4. Brand strategy and management<br/><br/>6. Fashion promotion<br/>6.1. The promotional mix<br/>6.2. Fashion advertising and digital campaigns<br/>6.3. Sales promotion<br/>6.4. Fashion PR and publicity<br/>6.5. Measuring campaign effectiveness<br/>6.6. Personal selling<br/><br/>7. Careers in fashion marketing<br/>7.1. Professional skills<br/>7.2. Career choices<br/>7.3. Work placements and internships |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
9 |
| Topical term or geographic name entry element |
Moda |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
90 |
| Topical term or geographic name entry element |
Moda |
| Source of heading or term |
lemac |
| General subdivision |
Marxandatge |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
568 |
| Topical term or geographic name entry element |
Màrqueting |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4794 |
| Topical term or geographic name entry element |
Mercat |
| Source of heading or term |
lemac |
| General subdivision |
Anàlisi |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
91 |
| Topical term or geographic name entry element |
Construcció de marca (Màrqueting) |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2121 |
| Topical term or geographic name entry element |
Planificació estratègica |
| Source of heading or term |
lemac |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5338 |
| Topical term or geographic name entry element |
Campanyes publicitàries |
| Source of heading or term |
lemac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Llibre |
